ENT3003 - Elizabeth Fullwood

11A – Idea Napkin No. 1 1) You. Who you are. What your talents are. What your skills and experiences are. Also: what are your aspirations? Specifically regarding your business concept, how do you see this business (if you were to start it) playing a role in your life? Hi! My name is Elizabeth (Liz) Fullwood. I am an Army military spouse and stationed at Landstuhl, Germany. I currently attend my dream school, the University of Florida, Warrington College of Business, where I am pursuing my Bachelors of Arts in Business Administration. I’m told that I have a talent for party planning, interior decorating and organization. I have a huge caring heart that can be both a pro and con as I’ve discovered throughout time. I love traveling and I thank my husband every day for serving our country, the United States of America, and providing us the experiences that so many people never have an opportunity to pursue. I had my children at a very young age and for the last 19 years, I’ve followed my h...

Hook: How long would you go without changing your underwear? A day? 2 Days? A week? When are they DIRTY? This predicament is what 22 million Americans that have Sleep Apnea face when deciding how often to clean their CPAP masks. And that 22 Million are just Americans! Problem: CPAP users sleep with a mask on their face every single night. The masks collect oils, dirt and germs that if not cleaned properly can lead to respiratory issues, skin breakouts or other health issues. The problem CPAP users currently have is that cleaning the masks and hoses are a nuisance. It takes time to soak them in vinegar and then they must repeatedly rinse the vinegar out. They are directed by their Physicians and Medical Supply companies to do this inconvenient process at least once a week. Currently the only remedy on the market for this issue is a machine that is very expensive, and it only disinfects the masks and hoses. It does not remove the oils or built up dirt from the mask. Solution: I hav...

9A – Testing the Hypothesis, Part 2 Interview Questions: 1) How do you treat your Sleep Apnea? 2) Do you clean your CPAP mask and if so, WHO cleans it and How? 3) WHY do you clean your CPAP mask, or feel it’s important to clean your mask? Please be specific and detailed. 4) Is it a nuisance to clean your mask, or is it not bothersome? If it’s NOT bothersome, please explain why. 5) Is the cleanliness of your CPAP mask important to you, if so why? 6) What do you think can happen if your CPAP mask isn’t cleaned regularly? 7) Are you more concerned about having a CPAP mask that appears clean, or are you more interested in preventing a potential health issue? 8) What kind of CPAP mask do you currently use? For example: Full Face – covers face and nose, Nasal CPAP Mask – Covers nose from the bridge to the upper lip area or Nasal Pillows – Nostrils 9) Have you heard of the SoClean machine and are you interested in owning a CPAP mask cleaning device? · Interview #1: Mr....

8A – Solving the Problem My product and or service involves creating a way for Sleep Apnea patients to save time and the stress of cleaning and washing their CPAP masks (and maybe hoses). There are devices that will sanitize the masks, but they do not actually clean the mask. Thus, the oils and dirt remain, just germ free. There are two ways that I feel I could approach this: 1) Invent a product to sell, that is safe for the masks and can be used in a washing machine without an agitator. 2) Approach this as a service. Go to people’s houses, Doctor’s offices, retirement homes, nursing homes, hospitals ect. and maybe have a mobile cleaning van. I could stop by a different neighborhood or facility each day. This thought seems easier, and as Dr. Pryor says: Simple, Fast and Ugly? The idea that it’s something I could do NOW. I could also maximize my product service mix by offering maybe masks for sale in my van or extra hoses. – This would require being able to accept prescr...

7A – Testing the Hypothesis, Part 1 1) CPAP (Continuous Positive Airway Pressure) Cleaning Apparatus for Masks 2) Opportunity: Millions of Americans suffer from Sleep Apnea; they are faced with the nuisance of cleaning their masks often, however there has yet to be a device on the market that actually washes and cleans the masks. · The Who: Sleep Apnea patients · The What: The need for an easy, fast, convenient and cost-efficient way to minimize the stress of cleaning the mask, which would increase the use of CPAP therapy, ultimately reducing the stress of the user while also improving overall health. · The Why: There has yet to be a device on the market that actually washes and cleans the CPAP masks. 3) Testing the Who: Are there others who have this need? Or, does everyone in your current 'who' share the need? This need is worldwide, and includes all Sleep Apnea patients that have a CPAP machine: both young and old, male and female...

6A – Identifying Opportunities in Economic & Regulatory Trends Economic Trends: 1) America Is Declining in Global Economic Power A) Source: https://www.thebalance.com/top-usa-future-economic-trends-3305666 B) I believe that an opportunity exists because Americans want to be a strong country and always be ahead of their global competitors. Other countries want to be like the United States and ultimately surpass the role of being the leader. China has pulled ahead of the U.S. in economic growth and has spread to Africa. Americans must learn to work with other countries and not continue to alienate itself or it will continue to be left behind. C) The prototypical customer would be Americans who work in large companies that have the assets to branch out overseas and take domain. D) I think this opportunity is relatively difficult to exploit, but not impossible. One would have to study what opportunities are available in countries such as Africa and pursue them...

1) Fayetteville mayor: Growing number of black residents concerned about Civil War center https://www.fayobserver.com/news/20190910/fayetteville-mayor-growing-number-of-black-residents-concerned-about-civil-war-center This story involves the proposal of building a North Carolina Civil War & Reconstruction History Center. Some black residents are against the museum being built, as they state that they are still offended by the history of slavery. The article continues to mention well known and respected black leaders in the community that are for the museum. The state of North Carolina would own the museum and would fund all operating expenses. The Problems: 1. Civil War & Reconstruction History Center being built in North Carolina and offending some blacks. 2. The threat of vandalism. 3. Students missing out on access to a history museum. 4. The state losing out on the expertise of top scholars. Who: Some of the black community that is not receptive to the idea, the State o...