ENT3003 - Elizabeth Fullwood

14A – Halfway Reflection Tenacity & Paying It Forward 1) Tenaciousness is a competency. What are the behaviors that you have used (or developed) to keep up with the requirements of this course? In ENT3003, it is extremely important that you keep track of due dates. I always double check to make sure my assignments were submitted. I also try to look ahead at the next assignments. If you take this course seriously, you will learn a lot. This requires you to begin working on the next assignment quick. I have found that looking for interviewees can be challenging. Also, begin reading the required books as soon as you begin class. I did, and found myself finishing right before the reading summary was due. 2) Tenaciousness is also about attitude. Talk about a moment or two when you felt like "giving up." What pulled you through? Do you feel like you've developed a tenacious attitude during the past two months? What experience or experiences most contributed to thi...

13A – Reading Reflection No. 1 Shoe Dog: A Memoir by the Creator of Nike 1) You read about an entrepreneur: A) What surprised you the most? I was surprised how much I enjoyed this book. I couldn’t believe all that Mr. Knight had experienced throughout the years. This book made me laugh, cry and learn. I was very surprised how a waffle iron ended up being such a huge part of their innovation. B) What about the entrepreneur did you most admire? I admire Mr. Knight’s determination and perseverance on never giving up. I admire his gonads, he did a few things that I was like OH MY GOD! 1) Having a spy working in the Japanese company and 2) Opening up a suitcase that was not his and taking the docs! C) What about the entrepreneur did you least admire? This is a hard question because I sincerely loved the entire book. I guess if I had to answer this question it would be the fact that he did not answer his employee’s letters. He kind of left communication one sided. He talked about how he wou...

12A – Figuring Out Buyer Behavior No. 1 Choosing a segment: For this assignment, I chose a segment of experienced CPAP users aged 60 and older, that have used a CPAP machine for a minimum of 2 years and find that cleaning their CPAP masks is a nuisance. Interview Questions: Need Awareness: 1) What time of day do you clean your CPAP mask? 2) Specifically, where do you clean your CPAP mask? 3) How often do you feel the need to clean your CPAP mask? 4) What makes you realize that it is time to clean your CPAP mask? 5) At what point does your mask become intolerable and you must clean it? Information Search: 6) When you become aware of the need to clean your CPAP mask, what is the very first thing you do to find a solution to your problem? 7) Do you look for any sources of information on an easier way to clean your mask? 8) Have you searched Google or any other engine for a solution to cleaning your mask? 9) If you were to search Google, what te...

11A – Idea Napkin No. 1 1) You. Who you are. What your talents are. What your skills and experiences are. Also: what are your aspirations? Specifically regarding your business concept, how do you see this business (if you were to start it) playing a role in your life? Hi! My name is Elizabeth (Liz) Fullwood. I am an Army military spouse and stationed at Landstuhl, Germany. I currently attend my dream school, the University of Florida, Warrington College of Business, where I am pursuing my Bachelors of Arts in Business Administration. I’m told that I have a talent for party planning, interior decorating and organization. I have a huge caring heart that can be both a pro and con as I’ve discovered throughout time. I love traveling and I thank my husband every day for serving our country, the United States of America, and providing us the experiences that so many people never have an opportunity to pursue. I had my children at a very young age and for the last 19 years, I’ve followed my h...

Hook: How long would you go without changing your underwear? A day? 2 Days? A week? When are they DIRTY? This predicament is what 22 million Americans that have Sleep Apnea face when deciding how often to clean their CPAP masks. And that 22 Million are just Americans! Problem: CPAP users sleep with a mask on their face every single night. The masks collect oils, dirt and germs that if not cleaned properly can lead to respiratory issues, skin breakouts or other health issues. The problem CPAP users currently have is that cleaning the masks and hoses are a nuisance. It takes time to soak them in vinegar and then they must repeatedly rinse the vinegar out. They are directed by their Physicians and Medical Supply companies to do this inconvenient process at least once a week. Currently the only remedy on the market for this issue is a machine that is very expensive, and it only disinfects the masks and hoses. It does not remove the oils or built up dirt from the mask. Solution: I hav...

9A – Testing the Hypothesis, Part 2 Interview Questions: 1) How do you treat your Sleep Apnea? 2) Do you clean your CPAP mask and if so, WHO cleans it and How? 3) WHY do you clean your CPAP mask, or feel it’s important to clean your mask? Please be specific and detailed. 4) Is it a nuisance to clean your mask, or is it not bothersome? If it’s NOT bothersome, please explain why. 5) Is the cleanliness of your CPAP mask important to you, if so why? 6) What do you think can happen if your CPAP mask isn’t cleaned regularly? 7) Are you more concerned about having a CPAP mask that appears clean, or are you more interested in preventing a potential health issue? 8) What kind of CPAP mask do you currently use? For example: Full Face – covers face and nose, Nasal CPAP Mask – Covers nose from the bridge to the upper lip area or Nasal Pillows – Nostrils 9) Have you heard of the SoClean machine and are you interested in owning a CPAP mask cleaning device? · Interview #1: Mr....

8A – Solving the Problem My product and or service involves creating a way for Sleep Apnea patients to save time and the stress of cleaning and washing their CPAP masks (and maybe hoses). There are devices that will sanitize the masks, but they do not actually clean the mask. Thus, the oils and dirt remain, just germ free. There are two ways that I feel I could approach this: 1) Invent a product to sell, that is safe for the masks and can be used in a washing machine without an agitator. 2) Approach this as a service. Go to people’s houses, Doctor’s offices, retirement homes, nursing homes, hospitals ect. and maybe have a mobile cleaning van. I could stop by a different neighborhood or facility each day. This thought seems easier, and as Dr. Pryor says: Simple, Fast and Ugly? The idea that it’s something I could do NOW. I could also maximize my product service mix by offering maybe masks for sale in my van or extra hoses. – This would require being able to accept prescr...